Gen Art: A Fashion Organization That New Fashion Designers Need To Know About!

Are you a new fashion designer who is looking for new ways to develop and promote your fashion collection, while gaining exposure to some of the fashion industry’s most respected movers and shakers? If so, you definitely should read on to learn more about this organization!

One of the most challenging aspects of becoming a fashion designer is having the right connections. As a new designer, it’s key that you have access to fashion buyers, boutique owners, and amazing photographers to help you to launch your new fashion collections.

Gen Art is a popular arts organization that focuses on developing and showcasing the skills and talents of up & coming fashion designers, artists, musicians and film-makers. The organization provides new fashion designers with an opportunity to showcase their work to a credible audience of tastemakers & fashion industry leaders.

The management of Gen Art has recently decided to re-launch their “Fresh Faces in Fashion” Program, which is partially responsible for the rise of the careers of some of today’s hottest young fashion designers, such as Zac Posen, Geren Ford, Rebecca Taylor, Vena Cava & Phillip Lim.

Gen Art has re-organized its organization and has big plans to help develop new fashion designers by providing them with the support required to show their fashion designs on the runway. Gen Art’s “Fresh Faces in Fashion” Program will also teach designers how to build successful fashion lines and get product distribution, while providing priceless exposure to some of the biggest names in the fashion industry! The organization will soon be seeking designers to join their spring 2012 “Fresh Faces in Fashion” Program!

Elizabeth Shaffer, Gen Art’s Co-President, stated that “We want to be able to introduce designers who may not be ready to show on the runway but are well on their way. We can provide guidance early on and get them out there. You can still sell and create signature pieces online and develop an online following before you’re ready to show on the runway.” The newly relaunched “Fresh Faces in Fashion” sounds like a perfect launching pad for new designers!

When the fashion program was initially introduced in 1995, social media was pretty much non-existent and online shopping was unheard of. With the “Fresh Faces in Fashion” program being re-launched, Gen Art will maximize social media usage and various e-commerce vehicles to aid in building the careers of the fashionistas that they decide to take under their wings.

Fashion Careers – Job List in the Fashion Industry

A career in the fashion industry sounds glamorous and lucrative. Have you consider getting into the fashion industry, but might think that you cannot manage it? There are so many different roles and positions that you can play in the fashion world. One does not necessarily be a fashion designer but still be able to have a very success career in the fashion industry.

Being able to make a living with things you like is always enjoyable. If you are a fashion fan and love to see beautiful clothing, accessories or sketches around you, you should consider starting a career in the fashion world. Below are some key roles in the fashion world where you can take part in – from design, production, marketing, to many more.

Designing
This is one of the most high profile jobs in the fashion industry. Designers are responsible for conceptualizing their ideas on trends and realizing them on their final products. Designers can be employed by companies which own a group of designers, or work for their own brand and production line, or, even as a freelancer providing designs for difference companies.

There are several types of fashion designers:

1. Apparel designers: Obviously these are clothing designers, ranging from lingerie, sports wear, casual wear to high fashion couture, for men, women and kids.
2. Footwear designers: They design footwear for men, women and kids from a style point of view, as well as from a foot-health’s perspective.
3. Accessory designers: Accessories has a broad definitely – from handbags, hat, eyewear to gloves, scarves and jewelry pieces.

Production
Production involves the sampling of garments and accessories until producing the final pieces that would deliver to shops and customers. This massive work involves a team of various professions:

1. Merchandiser: Merchandisers play a key role in the production process of a fashion product.They are responsible for buying raw materials for production, selecting fabric, textiles and trims. They have to make decisions based on pricing, quality and latest trend and innovation of raw materials.

2. Technical Designers: Technical designers are the one responsible for doing fittings during the whole sampling to production procedure. They might not be the one who designed the garment but are the experts in providing alternative to the garment to improve the fitting of garment.

3. Pattern Makers: Pattern is the basis for a garment to be sewed. Pattern makers produce and maintain patterns for garments that designers have sketched out. Pattern makers are key persons in realization of a garment.

4. Pattern Graders: The sizing of garment starts with the pattern grading. Pattern graders are experts in creating size specifications for different sizes. They are vital persons in for any fashion brands, as a consistent sizing across products can maintain customer loyalty and confidence.

5. Fitting Models: Ultimately garments and footwear are made for putting comfort and style together. Fitting is a crucial part in fashion industry and the most precise fitting is to use model as the body for fitting.

Many companies have their own dedicated models for fitting their lines, who has the exact sizing measurement the brand requires. Sometimes you would see ads looking for sampling models, from kids, men, women to plus size models.

6. Quality Control Specialists: Quality control is of top importance for any sort of products, and is no exception in fashion industry. Quality control specialists look at the quality of raw materials, like peeling, shrinking and color fading of textile and overall quality of a fashion item, for instance, the overall assembling of an accessory item.

7. Planners: Fashion planners coordinate closely with designers, merchandisers and buyers to decide the production plan for the coming seasons. They look at both production and marketing side while paying close attention to the latest fashion trend.

Marketing
Marketing is as important as making a perfect piece of fashion item. Whether it’s marketing in a wholesale or retail side, people in fashion marketing bears the mission of promoting the fashion item into this fast changing world.

1. Fashion Buyer/ Retail Merchandisers: Product merchandisers are the ones who buy ready-made products to be sold in a shop like department stores. These merchandisers conduct researches and analyze market trend, the relative customer wants and stocks. They bear huge responsibility in terms of profit making, since having the eye to buy the right product for sales can make a difference in revenue.

2. Showroom Sales Specialists: Some brands own their showrooms, displaying their collection for fashion buyers (wholesalers) to make their orders. Compared with retail sales, showroom sales specialists should know their seasonal returning customer better and be able provide detailed information on the selling collections.

3. Retail Store Manager/ Boutique Owners: Retail shop manager, sales and boutique owners are the first line personnel facing retail customers like you and me.

Other Fashion-related Professions
Besides in the field of designing, producing or marketing a fashion item, one might be attracted by other positions like as a writer of fashion magazine, online blogs and fashion event management etc. Below is a list highlighting the other possible jobs related to fashion industry:

1. Fashion Writers: Writers or freelance writers can write for magazines, online blogs or sites on reviews, trends and recommendations. Fashion writers can also develop into fashion magazine editors.

2. Personal Stylists:Some department stores provide personal styling services while some private customer would employ personal stylist giving them recommendations in personal styling.

3. Fashion event Management/ Public Relations: There are nameless fashion events which requires professional public relations and event management personnel to take care of. There are PR companies specialized in holding fashion related events.

Grasp the Opportunities!
Besides the above mentioned careers in the fashion industry, there are still many other opportunities like photographer, costume designer and catalog/ fashion show models, etc. One of the most reachable way to keep yourself updated with job opportunities and fashion trend is to be active in fashion forum and subscribe to fashion magazines.

Grasp the opportunities and enjoy a fashion career!

How To Shop As A Fashion Buyer

Clothing stores of all levels are always full of the season’s latest fashions and these styles aren’t just automatically shipped to the stores from the factories. Fashion buyers have to decide what is going to be sold in their stores and they choose each individual piece themselves. Then they order the quantity and it’s delivered to their stores to be sold. So how do these buyers find all of these fabulous pieces for the stores you shop in?

Fashion buyers have a few different ways of coming across clothes for their stores. They can visit local designers if they’re the type that likes to carry high-end, limited clothing. Or they can order pieces from factory magazines and have large quantities shipped. What happens for most stores that are mid-level and not looking for mass or limited quantities, is that they attend apparel shows.

Apparel shows are conventions where fashion designers and buyers can meet in one place and make orders. It’s often times a one-stop-shop for fashion buyers to fill all of their stock by choosing from hundreds of vendors in one location. Fashion designers and distributors from around the world will fill convention centers with their clothing, either samples of a large quantity or the entire stock of a limited design, and buyers come from all over the country to order the latest trends and styles.

The latest trend in apparel shows is the Virtual Storefront an online version of a vendor’s collection. Buyers can go online and view the entire stock or just a special selection of what the vendor has to offer before they visit the show, giving them a chance to decide who they would like to visit. The Virtual Storefront also provides fabric information and pricing to make shopping faster and easier on the buyer who has hundreds of stores to visit in a matter of days.

Not everyone has access to this temporary shopping mall, in order to access apparel conventions a buyer has to go through a long list of certifications to be sure that they’re not just the everyday shopper looking for a bargain. Buyers have to supply things like a business license, imprinted business check, merchant credit card, personalized business identification and proof of possession of the actual retail store that the clothing will be sold in.

Buyers have to take their jobs very seriously because they are setting their stores up for success for the next season. They have to choose the next big fashion statement so that customers will buy out their stock and make room for the next season’s apparel show finds. The life of a fashion buyer is not as glamorous as it sounds, it is hard work. The fashion you wear today is the result of a fashion buyer’s research and time spent ordering clothes from a wide-range of suppliers.