What Is a Retail Buyer?

At first glance, the term “retail buyer” may be mistaken to be the customer in a market setup. But in fact, being a buyer is a profession and there are people who were given the gift of being able to determine what the real customers want. If you are still puzzled about what exactly a retail buyer does, this article will help you understand better. Who knows, you might end up seeing your potential to be a buyer yourself.

Basically, a retail buyer is a business professional who purchases products intended to be sold in a retail store. Aside from this, he is responsible of analyzing the buying trend that customers follow, studying the market and determining the latest products. For instance, a fashion buyer in the clothing industry is responsible of spotting the latest fashion trends that will pique the attention of a store’s target market.

There are different aspects that determine a retail buyer’s job. Basically, the buyer must negotiate with the wholesalers and suppliers and make sure that the contract they will be dealing with is the most competitive one. For example, if the buyer finds an electronic device or gadget and knows that it fits the establishment’s market demographics, he or she must negotiate with the supplier until the device can be purchased at the lowest price possible. Ultimately, the retail buyer also brainstorms with the store’s financial operator and decide how much the product will be sold to customers.

The buyer is also given the task of managing the store’s stock inventory. If a product is selling well, the buyer needs to see to it that the product will stay in the inventory until customers are patronizing it. Basically, if the product is still on trend, customers will purchase it from another store if they do not find it in the buyer’s establishment. Thus, it is necessary for a retail buyer to manage the inventory well.

What can be considered as the most critical part of the job is forecasting the market trend. To do this responsibility well, the buyer must sit down with market analysts to determine how much budget people will spare for their shopping spree during a particular quarter of the year. This analysis will help the buyer settle if the price point for the products will be lower or higher. Essentially, the retail buyer must know the type and kind of products that customers will purchase.

Gen Art: A Fashion Organization That New Fashion Designers Need To Know About!

Are you a new fashion designer who is looking for new ways to develop and promote your fashion collection, while gaining exposure to some of the fashion industry’s most respected movers and shakers? If so, you definitely should read on to learn more about this organization!

One of the most challenging aspects of becoming a fashion designer is having the right connections. As a new designer, it’s key that you have access to fashion buyers, boutique owners, and amazing photographers to help you to launch your new fashion collections.

Gen Art is a popular arts organization that focuses on developing and showcasing the skills and talents of up & coming fashion designers, artists, musicians and film-makers. The organization provides new fashion designers with an opportunity to showcase their work to a credible audience of tastemakers & fashion industry leaders.

The management of Gen Art has recently decided to re-launch their “Fresh Faces in Fashion” Program, which is partially responsible for the rise of the careers of some of today’s hottest young fashion designers, such as Zac Posen, Geren Ford, Rebecca Taylor, Vena Cava & Phillip Lim.

Gen Art has re-organized its organization and has big plans to help develop new fashion designers by providing them with the support required to show their fashion designs on the runway. Gen Art’s “Fresh Faces in Fashion” Program will also teach designers how to build successful fashion lines and get product distribution, while providing priceless exposure to some of the biggest names in the fashion industry! The organization will soon be seeking designers to join their spring 2012 “Fresh Faces in Fashion” Program!

Elizabeth Shaffer, Gen Art’s Co-President, stated that “We want to be able to introduce designers who may not be ready to show on the runway but are well on their way. We can provide guidance early on and get them out there. You can still sell and create signature pieces online and develop an online following before you’re ready to show on the runway.” The newly relaunched “Fresh Faces in Fashion” sounds like a perfect launching pad for new designers!

When the fashion program was initially introduced in 1995, social media was pretty much non-existent and online shopping was unheard of. With the “Fresh Faces in Fashion” program being re-launched, Gen Art will maximize social media usage and various e-commerce vehicles to aid in building the careers of the fashionistas that they decide to take under their wings.

Fashion Careers – Job List in the Fashion Industry

A career in the fashion industry sounds glamorous and lucrative. Have you consider getting into the fashion industry, but might think that you cannot manage it? There are so many different roles and positions that you can play in the fashion world. One does not necessarily be a fashion designer but still be able to have a very success career in the fashion industry.

Being able to make a living with things you like is always enjoyable. If you are a fashion fan and love to see beautiful clothing, accessories or sketches around you, you should consider starting a career in the fashion world. Below are some key roles in the fashion world where you can take part in – from design, production, marketing, to many more.

Designing
This is one of the most high profile jobs in the fashion industry. Designers are responsible for conceptualizing their ideas on trends and realizing them on their final products. Designers can be employed by companies which own a group of designers, or work for their own brand and production line, or, even as a freelancer providing designs for difference companies.

There are several types of fashion designers:

1. Apparel designers: Obviously these are clothing designers, ranging from lingerie, sports wear, casual wear to high fashion couture, for men, women and kids.
2. Footwear designers: They design footwear for men, women and kids from a style point of view, as well as from a foot-health’s perspective.
3. Accessory designers: Accessories has a broad definitely – from handbags, hat, eyewear to gloves, scarves and jewelry pieces.

Production
Production involves the sampling of garments and accessories until producing the final pieces that would deliver to shops and customers. This massive work involves a team of various professions:

1. Merchandiser: Merchandisers play a key role in the production process of a fashion product.They are responsible for buying raw materials for production, selecting fabric, textiles and trims. They have to make decisions based on pricing, quality and latest trend and innovation of raw materials.

2. Technical Designers: Technical designers are the one responsible for doing fittings during the whole sampling to production procedure. They might not be the one who designed the garment but are the experts in providing alternative to the garment to improve the fitting of garment.

3. Pattern Makers: Pattern is the basis for a garment to be sewed. Pattern makers produce and maintain patterns for garments that designers have sketched out. Pattern makers are key persons in realization of a garment.

4. Pattern Graders: The sizing of garment starts with the pattern grading. Pattern graders are experts in creating size specifications for different sizes. They are vital persons in for any fashion brands, as a consistent sizing across products can maintain customer loyalty and confidence.

5. Fitting Models: Ultimately garments and footwear are made for putting comfort and style together. Fitting is a crucial part in fashion industry and the most precise fitting is to use model as the body for fitting.

Many companies have their own dedicated models for fitting their lines, who has the exact sizing measurement the brand requires. Sometimes you would see ads looking for sampling models, from kids, men, women to plus size models.

6. Quality Control Specialists: Quality control is of top importance for any sort of products, and is no exception in fashion industry. Quality control specialists look at the quality of raw materials, like peeling, shrinking and color fading of textile and overall quality of a fashion item, for instance, the overall assembling of an accessory item.

7. Planners: Fashion planners coordinate closely with designers, merchandisers and buyers to decide the production plan for the coming seasons. They look at both production and marketing side while paying close attention to the latest fashion trend.

Marketing
Marketing is as important as making a perfect piece of fashion item. Whether it’s marketing in a wholesale or retail side, people in fashion marketing bears the mission of promoting the fashion item into this fast changing world.

1. Fashion Buyer/ Retail Merchandisers: Product merchandisers are the ones who buy ready-made products to be sold in a shop like department stores. These merchandisers conduct researches and analyze market trend, the relative customer wants and stocks. They bear huge responsibility in terms of profit making, since having the eye to buy the right product for sales can make a difference in revenue.

2. Showroom Sales Specialists: Some brands own their showrooms, displaying their collection for fashion buyers (wholesalers) to make their orders. Compared with retail sales, showroom sales specialists should know their seasonal returning customer better and be able provide detailed information on the selling collections.

3. Retail Store Manager/ Boutique Owners: Retail shop manager, sales and boutique owners are the first line personnel facing retail customers like you and me.

Other Fashion-related Professions
Besides in the field of designing, producing or marketing a fashion item, one might be attracted by other positions like as a writer of fashion magazine, online blogs and fashion event management etc. Below is a list highlighting the other possible jobs related to fashion industry:

1. Fashion Writers: Writers or freelance writers can write for magazines, online blogs or sites on reviews, trends and recommendations. Fashion writers can also develop into fashion magazine editors.

2. Personal Stylists:Some department stores provide personal styling services while some private customer would employ personal stylist giving them recommendations in personal styling.

3. Fashion event Management/ Public Relations: There are nameless fashion events which requires professional public relations and event management personnel to take care of. There are PR companies specialized in holding fashion related events.

Grasp the Opportunities!
Besides the above mentioned careers in the fashion industry, there are still many other opportunities like photographer, costume designer and catalog/ fashion show models, etc. One of the most reachable way to keep yourself updated with job opportunities and fashion trend is to be active in fashion forum and subscribe to fashion magazines.

Grasp the opportunities and enjoy a fashion career!